“noun: a cultural item that is transmitted by repetition in a manner analogous to the biological transmission of genes.” (Dictionary.com).
We are transmitting ideas across the globe at rates nearly unheard of, and all because of the internet. Imagine if one meme existed as a real virus, spreading from person to person as quickly as “What Does the Fox Say?” Seriously, our planet would be long dead– about a billion times over. Some memes are saved for only the deepest parts of the internet, where the average web-surfer doesn’t even know to go, but others cross cultural boundaries with ease, playing on the Today Show, humoring young children and teens, while also flitting into the ears of grandparents. My grandma said to me the other day, out of the blue, looking up from a book she was reading, “What DOES a fox say?”
Even my grandma…really? This video was posted on September 3rd, and quickly went viral, now at 190,211,414 views. Looking at Gooogle Trends, we can see that interest in the subject of what noise a fox makes was pretty much non-existent till this song was released: